The Swedish Consumers’ Association launched a campaign on cognitive accessibility to address cognitive accessibility as an important factor for safe, conscious and sustainable consumption.
Cognitive accessibility is as basic as providing good service and useful information for all. Meaning that consumers are provided with information that they can receive and process in a safe environment.
The Swedish Consumers’ Association wants to raise awareness about cognitive accessibility as an important factor for safe, conscious and sustainable consumption in both retail- and online stores. A cognitively accessible environment is important for everyone, though necessary for a consumer with cognitive impairments.
They have developed a factsheet, a list of methods on how to address cognitive accessibility, infographics for social media and an animated film with English subtitles which are available here.